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This project is to write a TV commercial for a Money Transfer company in the U.S. Attached please find a brief that provides some details about this project.
It has to be an emotional creative that will touch people's heart and engage with the desired target audience.
DATE: October, 2018
CLIENT: MONEY TRANSFER
PROJECT: TV Commercial Spot
Create a 30 sec TV Spot for a Money Transfer App to be used in a TV buy.
The Product (product overview and what makes the product different in comparison to competitors):
The MONEY TRANSFER APP allows you to send money to 48 countries with over 300,000 payout locations. Your first transaction in the app or online is FREE.
The MONEY TRANSFER app has very competitive FX and Pricing. For subsequent transaction, fees start as low as $1.99. The MONEY app allows you to do quick repeat transactions with just one tap.
Who are we talking to?
Our core audience are Hispanic & African Adults 18-49 who recent (last 10-15 years) arrived to the U.S. and they have their family and friends back home. The core audience is acculturated and is banked (has debit/credit card), has a smartphone, uses the internet and sends money online to their loved ones back home.
Our biggest challenge is to get these consumers to switch from other competitors and try the Money Transfer services. They must trust the brand to send money back home and know that their money will arrive safely and quickly to their beneficiary.
Our top destinations from the MONEY Transfer app are:
Hispanic: Dominican Republic, Mexico, Guatemala, Honduras, El Salvador, Colombia, Ecuador, Peru
Africa: Nigeria, Ghana, Senegal, Kenya
What should be our message and voice?
The commercial should show the emotional bond that exists between the sender and receiver when sending money. The sender is frequently seen as the hero of their loved ones and family back home. They left their country and their family to work and be able to send their hard-earned money back home.
It has to be an emotional and nostalgic TV Commercial.
“Brilliant ideas for my TV content commercial.”
dsaldeno, United States.