Brand Image + Website upgrade
- Tila: Closed
- Palkinto: $510
- Vastaanotetut työt: 29
My name is Andrés, I run the blog [login to view URL] on personal finances for spanish speakers and give 1 - 1 personal finances courses. After a bunch! of years working for corporations I decided to take this new path; started by creating the blog myself, but it´s time to make it more professional, both in the look and the functionality of it.
1. Brand and image guidelines.
2. Upgrade website (WP) with new image guidelines. We use WP Divi Theme. Experience with Divi is a large plus!
3. Templates especially for blog post front pages, fonts and post structure, Pinterest Pins, Youtube video miniatures, and Ppt presentations.
4. Finally, website speed optimization. We shall be able to measure before/after, to check if this has been accomplished.
Note about the image and colors: This is a blog about personal finances and investment. The image shall convey confidence. We write in a young, fresh style, but the topic is very serious. Many of our customers and readers have serious trouble with debt, with bankruptcy, lack of liquidity, so it shall give them trust we know what we are talking about, without being boring. As a fact, most of our readers and customers (customers= people who buy 1 to 1 coaching sessions on personal finance) are women. This means the image should be appealing to women, despite not being feminine ( I hope this is not a contradiction).
The topics we talk (write) about in the blog are based on decades of experience. Lots of theory as well, but our experience with methods, investment types etc. We want our image to reflect experience, without looking old or oldfashioned.
I think the image should be like the one of a Fintech or online bank. It shall inspire trust and appear young.
Regarding the language: Currently, we just write in Spanish, however, we will start to have an English blog page in the first semester of next year.
Currently, most of our readers come from Latin America, USA and Spain.