Brainstorm brand name and tag line for a line of sunglasses

  • Tila: Closed
  • Palkinto: $100
  • Vastaanotetut työt: 1
  • Voittaja: rileyangela74

Kilpailun tehtävänanto

UPDATE: The Brand Name and Tag Line should be positive/fun/inspiring and should avoid preaching to the audience.

UPDATE: Just wanted to give a bit more guidance: I believe that customers will not buy sunglasses simply because they are made from recycled materials or because someone cleaned beaches. In my opinion the lifestyle aspect is most important; the sustainability aspect comes second. Therefore, the environmental / green aspect of the brand should be subtle. Please post to the board if you have any questions. Thx, Jens


Hi there,

Thanks for checking my project. We need a brand name and a tag line for a consumer brand with a portfolio of products that are made of recycled post-consumer plastics.

The first products will be sunglasses but the line of products will likely extend to messenger bags, bags for surf boards, t-shirts, etc.

Our target customers are:
- Beach lovers (i.e. surfers, kite surfers, wakeboarders)
- Snowboarders
- Skaters
- Party folks
- Young urban people
- Fashion influencers

Our social enterprise regularly organizes cleanups at beaches, waterfronts and other littered places where i.e. PET bottles, plastic bags, fishing nets and other garbage is slowly decomposing and severely harming nature and wildlife. The collected stuff is then brought to recycling companies where these valuable raw materials are being fed back into the recycling cycle again. The world has become a bit cleaner and the need for virgin raw material is lessened.

While we do not use the collected material for our products, we make two important statements:
- Our products are made of recycled materials
- For every product sold, we do collect XYZ amount of garbage and bring it back into the recycling system
 
Hence, by buying our products the consumer directly contributes to clean our environment and yet gets a brand new, high-quality product that tells a story of sustainability. A win-win situation for the environment and the consumer.
 
Guidance:
- Brand and tag line should fit the target audience (cool, young, hip) and ideally conveys a sense of inspiration
- Tag line needs to be in English. The brand name could be anything but should still embrace the other guiding principles mentioned below
- Brand name needs to fit on the sunglasses’ earpiece (temple)
- The name should stir interest – ideally the brand name is so catchy and interesting that others would ask the owner “What is that? What does that mean?” So that the owner then can tell the story that the sunglasses are made of recycled materials and that his purchase helped to make the world a cleaner place
- The brand name should work with and without the tag line
- Ideally the name can also be the logo (I will open another contest for the logo design after successfully completing this contest)

We really look forward to your great ideas and designs. The contest is sealed and guaranteed because we want to find out an outstanding brand name and tag line for our young and aspiring social enterprise. Future works (for logo and marketing) will be possible if the result is completely satisfying.

Thanks to all of you for participating.
Jens

Suositellut taidot

Työnantajan palaute

“Next to the high quality creative outcome, the explanantion thereof helped me understand of how to use the creative design. Thx again. Would def hire again ”

Profiilikuva JenzoAnders, Germany.

Kilpailun parhaat työt

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Julkinen selvennystaulu

  • JenzoAnders
    Kilpailun järjestäjä
    • 6 vuotta sitten

    Hi, thx again for all your entries. I was surprised by the sheer number of entries. On a positive side, this resulted in many suggestions. On the other side however, it was challenging for me to give individual feedback. At the beginning I kept up but then simply gave up. Instead I used the clarification board for additional guidance. Thx again y'all for your time, effort and creativity!!

    • 6 vuotta sitten
  • lrap27
    lrap27
    • 6 vuotta sitten

    Congrats !!!!!!!! rileyangela74

    • 6 vuotta sitten
  • lrap27
    lrap27
    • 6 vuotta sitten

    Does all entries are sealed ?

    • 6 vuotta sitten
  • lrap27
    lrap27
    • 6 vuotta sitten

    Posted mine.... Like / Rate if any one interested #249.Thanks

    • 6 vuotta sitten
  • freelancetutor
    freelancetutor
    • 6 vuotta sitten

    It would be great if you could give feedback on or rate my latest entries. I am willing to submit more suggestions accordingly. Thank you!

    • 6 vuotta sitten
  • ceebee21
    ceebee21
    • 6 vuotta sitten

    Hello CH, Pls leave feedback on #236. Thanks :)

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  • manisurya7893
    manisurya7893
    • 6 vuotta sitten

    i hope you like entry #230, genuine and fits your demand.

    • 6 vuotta sitten
  • neptos
    neptos
    • 6 vuotta sitten

    I hope you will appreciate my entry: #221

    • 6 vuotta sitten
  • rupban1
    rupban1
    • 6 vuotta sitten

    #206, #171, hope i have RISEN up to your expectation

    • 6 vuotta sitten
  • tota999
    tota999
    • 6 vuotta sitten

    I'm Joining...........

    • 6 vuotta sitten
  • EngrEd
    EngrEd
    • 6 vuotta sitten

    Please check #199

    • 6 vuotta sitten
  • cpgpoetry61
    cpgpoetry61
    • 6 vuotta sitten

    Numbers 185 & 186 are posted for you review. Took your suggestions. Hope these are more to your liking. Thanks.

    • 6 vuotta sitten
  • JenzoAnders
    Kilpailun järjestäjä
    • 6 vuotta sitten

    Hi there,
    Thank you all very much for taking the time to participate in this contest. So far I have received 2 suggestions for brand names that I am really happy with. And if there are no other suggestions, it will be between these two in regards to the brand name. However, I am lacking a good tag line and hope you can help.
    The tag line should
    - Imply in a subtle manner that the sunglasses are made of recycled material
    - Be inspiring
    - Be positive
    Maybe the following suggestions inspire you to come up with a great tag line:
    - Risen again
    - Rise again
    - Risen to a new level
    - Risen to a new hight
    - Risen to a new purpose
    - Get up! Do it again!
    - Rise to the next level
    - Risen to the next level
    As you can tell I do like the word "rise/risen" in it. However, my English is not good enough to tell whether the use of the word is correct and/or strong enough.
    Looking forward to your suggestions.
    Let me know if you have any questions.
    Cheers, Jens

    • 6 vuotta sitten
  • asifkhan268
    asifkhan268
    • 6 vuotta sitten

    does name should have available .COM domain

    • 6 vuotta sitten
  • JenzoAnders
    Kilpailun järjestäjä
    • 6 vuotta sitten

    Apologies to everyone I rejected without giving feedback. In many instances I gave feedback but it simply took way too much time. If I believe the approach is good and can be used for further creativity, I give feedback. If not, I don't. Either way, I appreciate your time and effort and all your entries. Thx, Jens

    • 6 vuotta sitten
  • JenzoAnders
    Kilpailun järjestäjä
    • 6 vuotta sitten

    Based on some entries I want to give some more guidance: The Brand Name and Tag Line should be positive/fun/inspiring and should avoid preaching to the audience.

    • 6 vuotta sitten
  • cpgpoetry61
    cpgpoetry61
    • 6 vuotta sitten

    Number 66 posted for your review.

    • 6 vuotta sitten
  • cpgpoetry61
    cpgpoetry61
    • 6 vuotta sitten

    Number 65 is posted for your review. If you use "your" with the name it is an available dot com. Hope you like it.

    • 6 vuotta sitten
  • JenzoAnders
    Kilpailun järjestäjä
    • 6 vuotta sitten

    Hi all, thx for the numerous suggestions. Just wanted to give a bit more guidance: I believe that customers will not buy sunglasses simply because they are made from recycled materials or because someone cleaned beaches. In my opinion the lifestyle aspect is most important; the sustainability aspect comes second. Therefore, the environmental / green aspect of the brand should be subtle. Please post to this board if you have any questions. Thx, Jens

    • 6 vuotta sitten
  • aaliynutzaa
    aaliynutzaa
    • 6 vuotta sitten

    Please take a look at #33. Thanks!

    • 6 vuotta sitten
  • JenzoAnders
    Kilpailun järjestäjä
    • 6 vuotta sitten

    for this contest brainstorming / suggestions for brand name and tag line is enough. If the contest has a great result, I will post another contest for logo and graphics. However, if you feel your suggestion is stronger if you put it in graphics, you are welcome to do so.

    • 6 vuotta sitten
    1. maxwellrpichan
      maxwellrpichan
      • 6 vuotta sitten

      Hi Jens, the system wouldn't let me proceed without submitting a file, hence the attachment. Thanks!

      • 6 vuotta sitten
  • lever1000
    lever1000
    • 6 vuotta sitten

    Do you want a graphic file of your brand name? or just brainstorming information?

    • 6 vuotta sitten

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