Bedu Tours Logo & Brand Marketing Consultancy

  • Tila: Closed
  • Palkinto: £250
  • Vastaanotetut työt: 207
  • Voittaja: amhuq

Kilpailun tehtävänanto

We need a creative logo for our exciting adventure travel company, with the possibility of ongoing work to help design our webpage and general marketing brand material.

Bedu Tours is a company selling single and multi-day trips to travellers in Jordan. We are a new tour company operating in Jordan. We are selling set departure 1-3 day tours across Jordan, where independent travellers can join a group to explore the country. Our focus is on active, experiential tours, where our customers can meet new people, engage with local communities, visit beautiful places and create lifelong memories.

The Bedu Tours brand is energetic, accessible and inspires adventure. The Bedouin are a nomadic people, the first backpackers. They travelled across countries, formed relationships, built communities and created stories together. Our brand is aimed at the travellers of today; in a sense, the modern day Bedu. We are building Bedu Tours to be a welcoming and friendly business, offering unique experiences, tours loaded in historical and cultural significance, and providing a platform for travellers to create stories of their own. Travelling with Bedu Tours is not just about packed itineraries and ticking off places to see - it is about the experience. It is about the small details; the food, the guides, the cultural engagement and the added value, the emotions our customers will feel and the friendships they will form on their adventures with us.


Basic Demographics


Travel Style: Independent, but wanting to join groups for added experience and value
Age: Majority 18-35, but fun loving travellers of all ages
Target Nationalities: Europe/USA
Gender: Equal Split
Income: Budget - Mid
Education: Degree-level
Occupation: Varied; creatives.
Marital Status: Single, younger couples, (not targeting children)
# of Children: 0


Basic Psychographics

Personality: Open-minded, sociable, active, friendly, fun, curious, adventurous, proactive
Values: Environmentally-responsible, ethical, relationship-focused
Interests/hobbies - Travelling, hiking, cycling, history, sports, writing, arts
Lifestyle - Busy, mature, hard-working, young professional


What branding will our target market connect with?

We are a fun, outgoing, friendly and personal brand.
We are curious, adventurous and proactive.
We are active, with a genuine love of the outdoors.

We would like a logo to be produced for our brand by a designer. It must be attractive, simple, memorable, accessible, and easily reproduced on clothing, business cards, social media content and other forms of media. We have attached potential colours we are thinking of using for the brand, but we are flexible with this, and if you recommend a change we are willing to listen. We want to separate ourselves from competitors by staying away from cliched images (camels, mountains, caves, compasses, desert scenes, palm trees etc.). Although the brand is starting in Jordan, we anticipate it will expand across the Middle East North Africa region, so don’t want the design tied to one country.

We would be interested to see multiple options for this logo. We have a management team of 4 people with differing views, so a broad variety of logos in this initial phase is crucial. General current ideas have included a primarily clean bright text-based logo (very simple, like Facebook). However, if possible we would like to include the Arabic word ‘Bedu’ into the logo. We have attached an image showing this word in various fonts, to show how this can be represented. The word in Arabic appears as بدو . You can copy and paste that into website to view other potential fonts [login to view URL] . After initial ideas have been pitched we can then work at narrowing down to a final concept.

We are looking for support in further design work; artwork, brand application and website design, and so, there will be further ongoing work available for you.

Suositellut taidot

Työnantajan palaute

“Very responsive, happy to adapt to multiple changes and produced a logo which we are very happy with. ”

Profiilikuva jordanbedutours, Jordan.

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    #extended please

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  • Ghaziart
    Ghaziart
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    Hello sir please give me feedback and come to chat Regards syed!

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  • manhaj
    manhaj
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    Please check #181

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    Please check my Entry #209

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  • mdalauddin1
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    Please chack #227 #228 #229 #230 #231 #232 #233 #234 #235

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    Please chack #220 #221 #222 #223 #224 #225 #225 #226

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  • nasimoniakter
    nasimoniakter
    • 1 kuukausi sitten

    please check #259 #260 #261 and leave your valuable feedback. thank you.

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  • TheCUTStudios
    TheCUTStudios
    • 1 kuukausi sitten

    please check #104

    • 1 kuukausi sitten
  • Ghaziart
    Ghaziart
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    Please check my work

    • 1 kuukausi sitten
  • bijoy1842
    bijoy1842
    • 1 kuukausi sitten

    Hello CH! I'm interested to participate in your contest. It would be nice if you can #sealed the contest. Some of the designers feel confident to participate in contests that offer to protect them work by sealing it (so only you can see it). Also, it is a plus cuz nobody copies other designer’s work.

    Also you can use this following links to have an idea of what is a generic prefab logo: (beware! Because you might get something similar to these as well, happens almost every time)

    http://www.gtgraphics.org/genericlogos.html


    Now you can be sure which designer is giving you a design completely made by itself and you can feedback and rating to guide them get better. Some of the designers feel more confidence to participate in contests that offer to protect them work by sealing it and by guaranteeing the final price.

    Hope this information to be helpful. Many thanks!

    • 1 kuukausi sitten
    1. jordanbedutours
      Kilpailun järjestäjä
      • 1 kuukausi sitten

      Hi, we have now #sealed our contest. Thank you.

      • 1 kuukausi sitten
  • jordanbedutours
    Kilpailun järjestäjä
    • 1 kuukausi sitten

    Hi all, we have now #sealed our contest.

    • 1 kuukausi sitten
  • romiakter
    romiakter
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    check #207

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    Hi There, Please check my designs #191 #192 Thank you

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    Ghaziart
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    #106 Thanks

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    manhaj
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    Please check #181

    • 1 kuukausi sitten
  • smartdesigner159
    smartdesigner159
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    please check #11 if you need any change in logo or text please let me know

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  • jordanbedutours
    Kilpailun järjestäjä
    • 1 kuukausi sitten

    All our tours are land-based, so please don't include a plane in the logo. Thank you.

    • 1 kuukausi sitten
    1. bijoy1842
      bijoy1842
      • 1 kuukausi sitten

      #sealed please

      • 1 kuukausi sitten
  • bijoy1842
    bijoy1842
    • 1 kuukausi sitten

    #sealed please

    • 1 kuukausi sitten
  • rt0001
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    please check #10

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