Bedu Tours Logo & Brand Marketing Consultancy
- Tila: Closed
- Palkinto: £250
- Vastaanotetut työt: 207
- Voittaja: amhuq
We need a creative logo for our exciting adventure travel company, with the possibility of ongoing work to help design our webpage and general marketing brand material.
Bedu Tours is a company selling single and multi-day trips to travellers in Jordan. We are a new tour company operating in Jordan. We are selling set departure 1-3 day tours across Jordan, where independent travellers can join a group to explore the country. Our focus is on active, experiential tours, where our customers can meet new people, engage with local communities, visit beautiful places and create lifelong memories.
The Bedu Tours brand is energetic, accessible and inspires adventure. The Bedouin are a nomadic people, the first backpackers. They travelled across countries, formed relationships, built communities and created stories together. Our brand is aimed at the travellers of today; in a sense, the modern day Bedu. We are building Bedu Tours to be a welcoming and friendly business, offering unique experiences, tours loaded in historical and cultural significance, and providing a platform for travellers to create stories of their own. Travelling with Bedu Tours is not just about packed itineraries and ticking off places to see - it is about the experience. It is about the small details; the food, the guides, the cultural engagement and the added value, the emotions our customers will feel and the friendships they will form on their adventures with us.
Travel Style: Independent, but wanting to join groups for added experience and value
Age: Majority 18-35, but fun loving travellers of all ages
Target Nationalities: Europe/USA
Gender: Equal Split
Income: Budget - Mid
Occupation: Varied; creatives.
Marital Status: Single, younger couples, (not targeting children)
# of Children: 0
Personality: Open-minded, sociable, active, friendly, fun, curious, adventurous, proactive
Values: Environmentally-responsible, ethical, relationship-focused
Interests/hobbies - Travelling, hiking, cycling, history, sports, writing, arts
Lifestyle - Busy, mature, hard-working, young professional
What branding will our target market connect with?
We are a fun, outgoing, friendly and personal brand.
We are curious, adventurous and proactive.
We are active, with a genuine love of the outdoors.
We would like a logo to be produced for our brand by a designer. It must be attractive, simple, memorable, accessible, and easily reproduced on clothing, business cards, social media content and other forms of media. We have attached potential colours we are thinking of using for the brand, but we are flexible with this, and if you recommend a change we are willing to listen. We want to separate ourselves from competitors by staying away from cliched images (camels, mountains, caves, compasses, desert scenes, palm trees etc.). Although the brand is starting in Jordan, we anticipate it will expand across the Middle East North Africa region, so don’t want the design tied to one country.
We would be interested to see multiple options for this logo. We have a management team of 4 people with differing views, so a broad variety of logos in this initial phase is crucial. General current ideas have included a primarily clean bright text-based logo (very simple, like Facebook). However, if possible we would like to include the Arabic word ‘Bedu’ into the logo. We have attached an image showing this word in various fonts, to show how this can be represented. The word in Arabic appears as بدو . You can copy and paste that into website to view other potential fonts [login to view URL] . After initial ideas have been pitched we can then work at narrowing down to a final concept.
We are looking for support in further design work; artwork, brand application and website design, and so, there will be further ongoing work available for you.
“Very responsive, happy to adapt to multiple changes and produced a logo which we are very happy with. ”