Appliform Logo Design
- Tila: Closed
- Palkinto: £100
- Vastaanotetut työt: 125
- Voittaja: Angelbird7
The company develops software designed to create transparency and efficiencies in permit deploying industries. Targeting Africa and other emerging geographies our solution is intended to overcome bureaucratic inefficiencies and the low level corruption that has plagued most development projects in emerging countries.
The company sits between the cutting edge and creative start up and software scene on the one hand and the established large corporates and emerging governments on the other. We decided to move away from our current logo as we felt it was ‘too playful’ and didn’t reflect the website colours and feel or the need for the company to appear trusted, established, and traditional but still with a cutting edge vibe (a bit of a paradox I know).
We have used an earthly colour scheme across the website. Terracotta, greens, blues etc. In essence colour which speak to the natural resources of Africa (a continent we have been working in). On the website we have used different photos that capture is problems industry is facing in Africa. From the use of a blackboard to ‘do’ project management, to new mines being excavated.
The one we used to have but feel is to playful is attached.