I would like to apologise for suggesting the name 'bestbooks'. I did not know a penalty would have been charged if such names were used. I am just a beginner in this site so please forgive my ignorance. I thought of the name 'Readiddle' from the word diddle which generally means wasting time. What more amusing other than wasting time reading your favourite books. It also sounds like a fun and catchy name. The main target for customers would generally be teenagers and these kind of names sound fun and interesting to them which will definitely attract them.