Concept #3. Taking into account the instructions you provided and building a style-guide around it , backed by proper research and crafted non-generically to represent a unique brand rather than more of the same. Colors have been reduced to 2 : to create a clearer brand identity. Sheets are A4, with maximum text space. Images can be removed for further increasing space. Approximately 1000 words per page using the current layout and font-size, thereby reducing wastage of paper and resources. Powerpoint slides follow the color combination and judicious spacing , same as the fact sheets, creating a cohesive brand. Images are minimal and used as a compliment to divert the mood towards a particular feeling. Font is chosen based upon legibility on fine print : This font 'poppins' has 45% more readability than most other serif typefaces, and is free for personal and commercial use, reducing your cost further. All images used are royalty free as well :) Let me know what you think !