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The simplicity of the logo allows it to be incorporated in creative ways as well. Keep it simple to remember and tag along on the cloud of flat design inspired by Apple and Microsoft. A nice clean look also emphasizes that your company is a serious and professional company. This logo works in all sizes and is very usable for printed material as well. Designing the logo in black and white gives the logo endless options for use creative and anywhere on the web - and still maintain its identity.