A good logo is important in the successful branding of any business or a company name. If you run a company, you can use your company logo as the main image for internet marketing, or tag the logo as an image in email marketing. A well-done logo can go a long way to attracting new customers. A logo is the main thing people remember, or identify a company with. This means that having a unique and eye-catching logo is imperative.
What strategies are there for logo designers? How can you come up with a logo that stands out from the existing ones? Read on to learn some of the strategies as shared by leading judges in this industry.
If you are in search of a logo designer for your company, you can get one on freelancer.com. Here, you will get many freelance logo designers with craftsmanship in graphic design and other skills necessary for logo design.
Winning Logo Design Strategies from Nine Industry Leaders
This is a comprehensive report of a team up with some of the experts at LogoLounge. We believe that after reading this, readers will have a broader view of logo designs. The article will also help equip designers with what it takes to be successful in this field. Read on to learn the thoughts shared by Bill Gardner (an expert from LogoLounge), and other judges who invested their time in analyzing over 40,000 logos gathered from different designers from across the world.
There were 10 other judges on the panel who included: Emily from Pentagram, Su Hale from Lippincott, Andreas from Karl Design, Von from Glitschka Studio, and Chad of Chad Studio. You have probably come across an article on things to avoid when you are designing a logo. Now it’s time to know what to do in order to create a logo that will stand out.
Andreas Karls: 1st Strategist
Avoid creating duplicates
To help avoid ending up with a logo that already exists, Andreas advises logo designers to check into LogoLounge’s Library. Once there, check through the over 260,000 logos available. This will give you an idea of what designers have done before, and keep you from designing a replica.
Be open to learning
Learning is a process that never ends. Karls tells designers to take time and have a look at some of the logos that stand out. Ask yourself what is unique about them that makes them so popular. Household logos like Coca-Cola and Apple are great examples to study.
Dare to be different
As far as logo designing is concerned, there is nothing good about following trends. If your fellow designers are pointing to some supposed trend, be the one that drifts in the opposite direction. Copying other people’s styles and views does not help in this industry. Unique logos carry the day.
Aaron Draplin: 2nd Strategist
Zoom in and out
This Industry leader says that this simple trick will help you identify the petty problems that may mess up your logo. This may sound unimportant, but it is a quick, smart move. He asserts that in the past, many used to take logo pictures using Photostat cameras. It took them practically four days to see the end result. Now that you do not have to go through that waiting time, simply zoom a logo image in and out on your screen. If need be, make necessary adjustments.
Su Mathews: 3rd Strategist
Do Research; keep doing it
As Su Mathews would have it, the least you can do as a designer is to understand the business. There is no better way to achieve this than to keep researching. Top on your priority list should be your clients/audience. Know their expectations. Before bringing an idea to life, put it down in black and white. This sketch will help you evaluate the strength of a logo design idea. Can it stand the test of time? Does it send a message without being necessarily colorful? If it can cause an impact as a sketch, chances are a filled copy will survive any other context.
Felix Sockwell: 4th Strategist
First things first, put it down on paper
The temptation to grab your computer and start crafting an idea can be very high. Do not fall for it. Felix insists on solving a problem before executing it. According to this industry leader, it is wise to grab a pencil and paper and put your ideas down first, before doing the same on a computer. Felix also says that a designer should carry out lots of typographic research and borrow only the correct typefaces.
Yo Santosa: 5th Strategist
Keep it simple
Yo Santosa says the more simple a logo, the easier an audience will remember it. Designers should refrain from designing logos that seem to tell the entire brand story. A logo is just one aspect of branding; do not strain to achieve everything in it. After all, there are company slogans etc. for that purpose.
Von Glitschka: 6th Strategist
Remain keen on the basic concept
Glitschka articulates that the biggest determinant of an outstanding logo is the main hypothesis. That when brought to life by an expert, the chief idea should help create an outstanding logo that is full of life. The real deal is standing by the original idea, and employing the best knowledge to bring it to life.
Glitschka asserts that many people have great logo design ideas; the problem is that not many end up as product designs able to reflect the same. They may not be bad, they just lack life. A great logo is a combination of great concepts and workmanship. Nonetheless, Glitschka does admit that finding this combination is not easy.
Alex Tass: 7th Strategist
Alex Tass agrees there are many factors that contribute to a successful logo but insists on being witty, always. Explore all means and ways that will help you come up with a unique logo that effortlessly causes a ‘wow’ reaction.
Emily Oberman: 8th Strategist
Just like Tass, Emily calls on all logo designers to be witty. She also campaigns for simplicity and clarity in logo designing.
Chad Michael: 9th Strategist
As if to sum it all up, Chad warns logo designers against copying logo images. You may borrow something from others and redesign your own, but never recreate an already existing logo.
Dare to try
Be that one designer who is ready to try new things. Are your colleagues avoiding risks? Why not be the one that dares? You will most likely come up with a great logo that is simple, but speaks volumes.
Designers should help companies come up with a logo that tells the company’s story, and will help advertise their services and goods at a glimpse. A good logo should speak to both existing clients, and bring prospective ones closer. Once companies get this kind of a logo, they should make use of it and keep it as consistent as possible. In the long run, it will create an emotive tie between a company and its clients.
What do you think of the logo design strategies shared by these industry leaders? Feel free to voice your views in the comments section below.