Establishing a relationship is one of the most important aspects in sales. It doesn't matter if you're an individual, a corner store, or a well-known brand—most people are comfortable buying from someone they know. Companies spend big money for marketing and advertising just to inform you of their existence, along with their products and services. This is usually done through different platforms such as print ads, radio or television, but with the advent of social media, creating a trusted connection has never been easier.
What it is for
Social media is about having an online persona. People tend to view your profile more if they know that you are interesting, friendly, and engaging. Social media can be a very informative platform. Savvy salespeople, however, know that the variety of online platforms that they can use to share information can help them generate more sales. This way, social media can be used as a tool, but at the same time, they should also be aware that it's a tool that should be used properly. It is not to be viewed as a final solution, but as a tool to effectively create more personalized relationships that cannot be done by traditional advertising. This is not a place for broadcasting your products or services. Instead, you must be more responsive in addressing the needs of your network.
Know Your Market
Determining your target demographic and addressing this audience is the most important part of the process. It is a given that they should be using social media. This will aid you learn more about them by listening to what they say online. It will help you develop leads and connect with your customers. Engaging them through conversation will be instrumental in establishing deeper relationships with your clientele. However, it must have a degree of relevance, appealing to their interests and lifestyle.
Avoid sending out canned messages with links directing them to your website. This might not be responsive to the current needs of the reader. Instead, develop a plan on how you can consistently increase your value to your online community through good content. This can be accomplished by remaining attentive to your target audience. Posts that address their concerns will increase readership and loyalty. This would most likely be shared with their network, which could potentially widen your client base.
How They Differ
There are many types of social media websites that offer various possibilities when it comes to selling. Twitter is a good tool to perform social listening. This can help you quickly see what is trending. Pinterest and Instagram can present your product or service in visually appealing ways. Facebook is a great opportunity to create business-to-customer sales. The professional culture of LinkedIn on the other hand, can foster business-to-business transactions. No matter what type of social media you choose, having a visible and perceptive online presence can certainly help create more sales.
Retain Your Customers
Selling on social media should be used for the long-term. Establishing a connection, creating a deeper relationship, and building trust are all methods that can lead to a successful sale. You must remember though to continuously remain current and up-to-date. The features social media websites use constantly change. This can affect the culture and dynamic of its users. Being aware of this and revising your profile every so often can show your followers that you're engaged with their interests.