Monday: Kicking Business Goals

Kirjoitettu - Viimeisin muokkaus

What is it about Mondays that makes the day seem fast, a “kicking goals” day, a day of decisions, deadlines and determination?

Well, if that is not your Monday, it was certainly mine today!

The rain was trickling, then noticeably heavier. A steady rainfall, cool and slightly what I’d call “chilly”. That didn’t stop us powering through our Monday workload.

Monday: kicking business goals - Image 1

I have a work in progress (WIP) document that I work through daily. It’s split up into sections headed jobs in progress, waiting, follow-up (= working in the business), and then internal work which is then split up into sections for our two businesses (= working on the business). Each day I update this WIP document to ensure that I’m on track with deadlines, following up enquiries and generating new leads. As well as this, I find it really useful to always have in front of me the items listed under internal work forcing me to read them daily. So even if I don’t get a chance to action everything, I have a constant reminder of where I am headed and what my goals are, day by day, week by week, month by month, etc.

I will come back to what I have listed under internal work shortly, but there’s just one more thing on my WIP document that I also have written down. That is my monthly sales target, in dollars+GST. This allows me to check week by week that I’m meeting my sales target, and reminds me to make time to sell.

All businesses have highs and lows, and I am learning how essential it is that I do not get bogged down by the sales I am not making, losing sight of the sales that can and will come when I stay focused on my monthly target.

I think it’s essential to have a dollar amount for sales targets in front of you at all times when running a business. I do not believe this is a sign of greed, but rather a realistic reminder to work hard, and diligently, towards a goal.

Now back to that internal work section. Under this rather broad heading, I have probably the most important “for my business growth and success” items listed. Here is where I list markets I want to break into, ideas that I am mentally processing but are not yet formed entirely, social media actions, online marketing enhancements, technology innovations, future marketing plans, etc.

And along side this vital WIP document sits my 6 and 12 month marketing actions timetable.

It is so crucial for me to follow a step by step, action-oriented, deadline-driven WIP document every day, to achieve my sales targets. Working inch by inch, item by item, list by list, I tick as I go completing tasks, making decisions, acting instead of reacting, and working towards helping businesses grow, making better brands, and building business success… but that’s for another time.

Keep up with our posts and share how you are kicking business goals by commenting on this post.

Ilmoitettu 7 helmikuuta, 2017

Agatha GMaiti

Sell Words According To Your Demands

As a Canadian copywriter, I believe in adding value by uncovering and distilling what makes your brand or enterprise truly unique and spelling that out in the most compelling and engaging ways possible. Your tone of voice is what people pay fore because it’s what separates you from the crowd. It’s your point of difference. That’s what I help express with words. Your authentic voice. With big...

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