ADVANTAGES OF BEING IN SOCIAL NETWORKS
Social networks have been showing the online marketing prevailing trend over the last years. Almost everybody uses social networking sites to stay in touch with friends, family and relatives, but it is not the only use for them.
In this modern era of technology, people use social networking sites for commercial purposes as well, since they make it possible to reach a large audience quickly and easily. Social networking has become an integral part of marketing.
Businesses have thrived and become more social; thanks to great social networking sites like Twitter, Instagram, Facebook, Pinterest, etc. More than 5% of the world's population uses social networking sites, and commercial companies can reach people through them easily, without spending a lot of money on advertising.
Having a presence on popular networking sites gives users the understanding that the company keeps up with these changing times. Although the use of social networking sites to promote business requires dedication and work, it has many advantages as well. Some of the visible advantages are:
1. Increasing business exposure
Social networking sites allow business to be spread globally beyond the reach of the imagination. Through social networking sites it is possible to cross states, countries and even national borders. Therefore, social networks are not only convenient, but also profitable.
2. Reducing marketing expenses
Now let's talk about costs. Why spending thousands of dollars on advertising if you can simply log onto a social networking site to design a page? Although it is necessary to invest some time and dedication to build a customer’s database, it is much more profitable than advertising. You can invite your current customers to join your business by registering on your network site. If your budget for advertising is low, you can buy an ad on the networking sites.
3. Increasing interaction with customers
Social networking sites provide unlimited conversation with current and potential customers. You can join and participate in a real conversation to inform them about your products and services. This is one of the biggest advantages of using social media. Queries can be clarified in a live conversation that helps getting the trust of customers. Fast response is always useful and helpful.
4. Tracking customer trends and preferences
Social networks make it possible to discover important things for your company such as: what is happening right now, what products are the most popular and what the customers are looking for. By adding these products to your company, you can increase your customer’s database and your current customers will not migrate to other business sites.
5. Responding to complaints
Comments about the company are not always favorable. There may be also some complaints. It is important to answer each complaint. Then customers will feel special and believe you care about them. It will also strengthen customers loyalty. Do not always focus on positive reviews or opinions but also pay special attention to complaints from customers about your products or services.
6. Finding new customers
Publishing blogs and articles with information about your company on social networks helps find new customers. Potential customers will read them and get more information about your company and your products or services. As a result, they will develop more confidence in your business and will contact you to get products or services and/or to become partners.
7. Saving time
Buying products through social networking sites does not require much time. It can be done easily and quickly. Buyers do not need to think hard when purchasing a product because they have already read blogs and tweets about it, have followed the company on Facebook and have read questions and reviews from people. They already have a certain confidence and can purchase it without doubts as they follow your company and your friends closely.
8. Reports and Statistics
Do you know Google Analytics or Facebook Insights? There are many other tools like these which my help you control your activities in social networks and evaluate whether they are having a positive or negative effect on the generation of potential customers, Internet traffic and purchases of products and services. With social networks, it is possible to track each of your activities. You can discover how and through which product each penny is generated. Thus, you can concentrate on these products and d disregard the unwanted products.
9. Improving your search engine ranking
If your company has active accounts on several social networking sites, then you can improve your position in search engines. It will help you increase your visibility and your profits as well. It will also help you increase the number of customers. Companies that publish blogs get 70% more potential customers and 55% more web traffic than companies that do not, and this is a great benefit. What could be more enjoyable than typing the name of a product on a search engine and finding your website appearing on the first page?
Although it takes time to build a quality network, social networking sites have helped many small and large companies reach their target customers. This is undoubtedly, the best way to develop links and become more and more popular all over the world. It is the medium through which your company can be seen or heard. It is the fastest, cheapest and most reliable way to create relevant traffic to your website.
If you have not started your website business yet, give yourself a chance!
You can join any social networking site for free and get huge marketing advantages for your company!